This article violates the context yardstick. The 2nd yardstick. There are no citations to where the author got her information. She has several quotes from several different people who where involved in the voting. However, she did not give any expert, independent sources. This is bad because the reader does not know whether the information they are reading is true or made up. If the author doesn't cite any sources know body knows if she is credible or not. Citing sources is important and should always be done when writing an article that has the potential to reach a mass audience. The author could have written where she got all of her statistics. Or USA Today could just not have published the story at all if they had realized that this was breaking a basic rule of journalism.
http://www.usatoday.com/story/news/world/2014/09/18/scotland-independence-voting/15814921/
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